Product videos for Zara Women in Art with the collaboration of @thanimara & @bijoukarman.
Each piece of this campaign is about the concept of lightness, directly related with the product represented. With these clips, we are seeking to go beyond the product itself, embracing its textures creating a feeling of floating; by constructing an inverted set, we have generated a dialogue between the materials of the products and their own movement, leading to an unique environment.
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Fotografías del set invertido para la filmación del pañuelo.